Lipari Foods Taps Gladson to Deliver Comprehensive and Consistent Digital Product Content to support their Category Space Management and Online Initiatives

Lipari Foods Taps Gladson to Deliver Comprehensive and Consistent Digital Product Content to support their Category Space Management and Online Initiatives
Satisfying retailers’ needs for detailed product information and transparency

Lisle, Ill. — May 5, 2016 — Gladson, the leading provider of digital product content and related services for the consumer goods industry, today announces the addition of Lipari Foods to the Gladson network of retailers, distributors, manufacturers and service providers across the CPG Industry.

A leading Midwest specialty food distributor based in Warren, MI, Lipari Foods recognized what sets Gladson apart from other providers: consistently high quality digital product content, superior accuracy, robustness of their digital image database and the breadth of product attributes available. By immediately providing access to the comprehensive content they needed, Gladson will be helping Lipari Foods increase their speed to market in support of their strategic initiatives.

"At Lipari Foods, we have built our 2016 strategic goals around trusted accurate data, speed to market and product safety,” said Michael C. Hegarty, Lipari Foods’ Director of ERP | CRM Corporate Strategy. “When it comes to providing rich product content and digital imagery, Gladson is one of the most respected companies in the industry. We are eager to be working with them and trust that with their help we will increase our online catalogue and merchandising business.”

With the use of the Gladson database, Lipari Foods will ensure the consistent use of product content across category management and online catalogue, which in turn helps their retailers sell more product through better optimized shelf space. Gladson’s product content database offers a complete digital representation of each product, including high-resolution images and over 200 product attributes, such as nutrition facts, ingredients, allergens, weights and dimensions, warnings and marketing claims
 
“At Gladson, we understand the importance of our customers utilizing consistent, high-quality images and accurate product content across their business,” said Susan Sentell, president and CEO of Gladson. “We are delighted to work with Lipari Foods to provide them a content solution that supports their goal of trusted, accurate data.”

To learn more about how Gladson is helping brands and retailers provide accurate and comprehensive product information to shoppers, please visit www.gladson.com. 

About Lipari Foods, LLC
Lipari Foods was founded in 1963, the next step in the career of Jim Lipari, who began by delivering unique products from the back of his Buick station wagon. Today Lipari Foods is a leading independent “perimeter of the store” distributor in the Midwest, delivering a wide range of quality bakery, dairy, deli, packaging, seafood, meat, grocery, foodservice, confectionary and convenience foods and beverage products to over 5,000 customers across 12 states.

For more information, visit www.liparifoods.com
 
About Gladson
Gladson delivers the most comprehensive product content solution on the market today. The company combines the industry’s largest and most dynamic database of consumer product images and information with high-impact category management and Store Optimization Services to maximize sales and operational efficiency. Gladson’s enterprise-ready digital product content fuels strategies for e-commerce, space planning, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes. Gladson’s product content is captured in accordance with GS1 industry standards.

Gladson helps manufacturers, retailers and service providers plan and execute more effectively so they can meet shopper expectations across the path to purchase.

For more information, visit www.gladson.com. 

For additional information, contact:
Heidi Murphy  
Public Relations
Outlook Marketing Services 
(847) 994-3651
heidi@outlookmarketingsrv.com


Posted on Monday, May 9, 2016 (Archive on Monday, May 16, 2016)
Posted by GladsonAdmin  Contributed by GladsonAdmin
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