For additional information contact:
Gladson Interactive — Image Shelf Tags™© Division
Direct: 630.435.2200
E-mail: Salesteam@gladson.com
Lisle, IL, 26 FEBRUARY 2001 - Gladson Interactive announces their revolutionary new Image Shelf Tags™© and Sign System. This system combines retail price files, color product images and color printing to produce Image Shelf Tags™©, shelf talkers, fact cards and signage. Retailers are now able to produce color product-specific point-of-purchase shelf tags and point-of-purchase advertising at store level.
Color Image Shelf Tags™© replace traditional black and white tags currently found in most retail stores. These tags, along with various image signage, provide product information to both retailers and consumers. IST assists retailer setup, stocking, restocking and reordering. For consumers, Image Shelf Tags™© eliminate English as a Second Language (ESL) barriers, provide product/price identification and encourage increased purchasing.
Gladson offers the IST system in two forms Ð as an in-store system or as a print service bureau. The in-store system consists of a specifically designed computer, color printer, media set and images. Capabilities include creating Image Shelf Tags™©, shelf talkers, fact cards and Signs. For retailers interested in outsource printing, the print service bureau can fulfill these needs. In either form, the results of the IST system are impressive. Independent research confirms out-of-stock reductions of 65% and 2.4% increase in purchase incidence.
Ted Gladson, CEO and owner of Gladson Interactive states, "We have been working to get color images into retail merchandising for several years. This system will change the way retailers think, work and relate information to their consumers. IST is the greatest retail innovation since the planogram."
Gladson Interactive is the premier provider of digital product images and product label content. With over 400,000 current images, the company serves markets with space management and e-commerce database images, analytical and planogram services, creative services and store design, as well as Image Shelf Tags™©.
For further information please visit our web site at www.gladson.com or contact our Sales team at 630.435.2200.
Universal Database™ • E-Commerce Database • Advertising Database • Planogram Services • Creative Services • Image Merchandising Solutions™ • Store Design • Gladson Information