New software allows pharmacists to create in-store signage with full-color product graphics
ALEXANDRIA, Va. (Oct. 25, 2005) — In an effort to help community pharmacists more effectively merchandise over-the-counter products in their pharmacies, the National Community Pharmacists Association’s (NCPA) Pharmacist e-Link™ is pleased to partner with Gladson Interactive to offer a complete in-store sign-making software program for pharmacy owners.
Using a simple online program, accessible from Pharmacist e-Link™ (www.pharmacistelink.com), community pharmacists can create and print point-of-purchase signs for their stores within minutes. The signs feature full-color product graphics to help customers easily identify the products they need. In addition, the signs help pharmacy staff ensure correct product and sign placement.
According to a 2003 Point-of-Purchase Advertising International retail study,signage that includes a color picture of the product can boost sales up to 11.2%.
Users can select from several sign templates, import product UPCs and customize the sign content. When complete, users can review the final design before printing it on their desktop printer. The in-house printing capability enables pharmacists to ensure store signage and pricing information are always current.
To find out more and subscribe to the software, visit www.pharmacistelink.com/signmaker.
Since 1979, Gladson Interactive has been a leader in store design, planogram technology, product image and content databases (for Space Management, e-Commerce and Advertising), and point-of-sale solutions for pharmacies and drug stores. For more information, please visit www.gladson.com.
Pharmacist e-Link™ is a branded Internet portal and messaging service owned and operated by the National Community Pharmacists Association. Since its launch in 2003, Pharmacist e-LinkTM has grown to 40,000 subscribers nationwide, including pharmacists in all practice settings. Pharmacist e-LinkTM subscribers receive a twice-weekly e-news service, access to more than 100 hours of free CE, business tools and resources, and insights into a growing array of business opportunities for community pharmacists.
The National Community Pharmacists Association (NCPA) represents the nation’s community pharmacists, including the owners of more than 24,000 pharmacies. The nation’s independent pharmacies, independent pharmacy franchises, and independent chains represent an $84 billion marketplace, dispensing nearly half of the nation's retail prescription medicines.
CONTACT:
Carol Cooke
Director, External Communications
Direct: (703) 838-2686
Greg Gates
Director of Image Merchandising Solutions
Direct: (630) 435-2223
Universal Database™ • E-Commerce Database • Advertising Database • Planogram Services • Creative Services • Image Merchandising Solutions™ • Store Design • Gladson Information