Vestcom International and Gladson Interactive Announce Partnership Agreement Lisle, February 13th, 2006. Vestcom International and Gladson Interactive today announced an agreement that will allow retailer’s to add Gladson product images and other related data to Vestcom generated shelf strips, tags and shelf signs.
The ubiquitous shelf price tag has long been an underutilized communication tool with both customers and retail employees. Most tags contain a cryptic product description, a bar code, price information and some additional information about restocking. Adding the specific product image to the tag, strip or sign:
• Allows much faster re-stocking of items.
• Eliminates mis-orders, face overs and missing products.
• Reduces lost sales due to out of stocks by 67%.
• Helps consumers identify missing products when out of stocks do occur.
• Increases display sales lift by at least 11%.
• Maintains planogram integrity.
• And, in particular, aids English-as-a-second-language consumers and employees.
Gladson Interactive's CEO extolled the partnership, “Vestcom International has achieved the leadership position in the service-bureau, Point of Purchase communications environment. They service the top Grocery, Drug and Mass retailers. Their recognition of the importance of integrating and managing key retailer information as part of their tag, strip and sign service has made them a valuable partner to their customer base. Adding our product images, as well as, having access to other Gladson product information based messaging such as allergens or healthy product criteria will aid Vestcom clients in providing a more efficient and convenient shopping experience.”
Tim McKenzie, EVP for Vestcom International added, “We have increasingly recognized the importance to our customers of adding product images to our strips. The results demonstrated by Gladson have been remarkable from an efficiency and effectiveness perspective. This relatively inexpensive image to tag technology provides substantial reductions in out-of-stocks and lost sales. Vestcom and Gladson is a compelling combination.”
Vestcom is a leading supplier of specialized retail, business and marketing communications. On behalf of its clients, the company provides data processing, digital printing, electronic presentment and distribution of targeted communications that increase sales and / or enhance customer loyalty. Strategically located production centers throughout the US and Canada enable rapid distribution of large volumes of time-sensitive information. As a pioneer in the industry, Vestcom has a 30-year track record of developing innovative products and delivering world-class services.
Gladson Interactive is the leading supplier of accurate product dimensions and images, e-commerce images and full label detail, nutrition records, weight, and advertising images for shelf-management, merchandising, e-commerce, Image shelf strips and tags. Gladson Interactive provides expertise in schematic composition, outsourcing, training for retailers and manufacturers in Grocery, Drug, Convenience, Mass, Auto, Toy, Sports and other Industries. For 35 years Gladson has provided the highest data integrity, customer service and a pioneering innovation for the merchandising arts.
Contacts:
Gladson Interactive: Paul Waldron at pwaldron@gladson.com
VestCom International: Tim McKenzie at tmckenzie@vestcom.com
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