Willard Bishop and Gladson Interactive Team Up for Merchandising Excellence Lisle, IL, February 6, 2006. Willard Bishop and Gladson Interactive today announced the launch of Reset Analyzer, a joint product that enables CPG retailers and manufacturers to pinpoint the specific benefits and costs of tactical shelf resets.
Willard Bishop has pioneered the use of Activity Based Costing analysis in merchandising evaluation and built the software toolset to help customers understand the costs in labor and material for cutting in new products, resetting a section, or resetting an entire store. Gladson Interactive will feature this toolset to Industry participants who wish to compare their new schematic to an existing one.
Gladson Interactive's CEO said, “Willard Bishop has a reputation built over thirty years, for insightful, pragmatic merchandising strategies, tactics and solutions. They have successfully applied their vision and learning with the cream of the CPG manufacturing and retailing industry. We could not be more pleased in adding this important new tool to our analytics portfolio.”
Paul Waldron, EVP for Gladson Interactive added, “Gladson has assembled a cadre of top merchandising analysts who pride themselves on the expert and innovative use of store and shelf merchandising tools from all leading vendors. This unique tool will compliment our capabilities suite. Our customers simply need to supply us with the current and intended schematics and we will give them a view of the time, cost and benefits of that change. The system will tie nicely to our QuickSet? Image Reset Strips and Back Tags, which cut reset time by 60%, while assuring schematic integrity during the set.”
Jim Hertel, Senior Vice President of Willard Bishop said, “We are delighted to be launching our Reset Analyzer with Gladson Interactive as our partner. We have worked with Gladson Interactive for years and appreciate their reputation for data integrity, customer service and innovation in the merchandising arena.”
Paul Weitzel who leads Willard Bishop’s efforts in the cost and profit management solutions arena opined, “Gladson Interactive’s Analytics group serves many CPG manufacturers and retailers and can provide broad availability for this tool to those who can benefit most from a quality, quick and accurate estimate of cost vs. benefit. Our tool in Gladson’s hands will move the merchandising art forward rapidly.”
About Willard Bishop
The biggest, brightest, and best companies turn to Willard Bishop for outside insight. Because only
Willard Bishop knows consumables and consumers, retailers and retailing the way we do. From the inside and out.
About Gladson Interactive
Gladson Interactive is the leading supplier of accurate product dimensions and images, e-commerce images and full label detail, nutrition records, weight, and advertising images for shelf-management, merchandising, e-commerce, image shelf strips, back tags, shelf tags and signage. Gladson Interactive provides expertise in schematic composition, outsourcing, training for retailers and manufacturers in Grocery, Drug, Convenience, Mass, Auto, Toy, Sporting Goods and other Industries. For 35 years Gladson has provided the highest data integrity, customer service and a pioneering innovation for the merchandising arts.
Contact:
Gladson Interactive: Paul Waldron at pwaldron@gladson.com or
Willard Bishop: Paul Weitzel at paul.weitzel@willardbishop.com or 847-756-3717.
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