Popular Uses for Universal Database
The most popular uses for Gladson’s Universal Database are Space Management, Ecommerce and Advertising. However, images all have multiple uses, more than most realize, more than their primary uses - planograms, websites and circulars.
Space management images are captured in two views and can be delivered at either 72 dpi or, in the case of new additions to the Gladson Universal Database, 150 dpi. They are most often used for building planograms – but, how about planograms with pull-out or highlighted sections showing off just your or new products? Use these images in trade show posters and presentations to display a complete shelf set – without the toting the actual product which is often cumbersome.
Ecommerce images are shot and delivered at 72 dpi in several sizes. Their objective is mostly web-support – but, how about sell sheets or PowerPoint presentations where a lower resolution image is preferred? Use our ecom images when designing digital or print catalogs to be sent out via snail mail.
Advertising images are the “uptown” shots – higher resolution, in stock or client determined angles. These images are primarily used in circulars. They’re also great for product rollouts, sales media kits and promotional material.
All of these output options and many additional creative ideas are available at Gladson Interactive. For help with creative ideas, contact Sherry Borchelt, our Creative Manager, at 630-435-2230 or Newsletterinfo@gladson.com.
Gladson Delivery Options
At Gladson we have many different delivery options for our image and dimension databases. Our customers use FTP, CD, DVD and external hard drives. By far the most popular delivery method is via the Internet at GladsonOnline.com. GladsonOnline.com is used to update information on demand for any category that a user is licensed to receive.
GladsonOnline.com allows users to update product dimensions and images 24/7. They can access a single SKU, submit a list of just the SKUs they want, update a category or an entire segment. The GladsonOnline.com is supported by a full-time customer support staff trained to help clients with everything from how to use the system on the first download to how to import information into a particular space management system. The system has a FAQ section that allows users to download step-by-step documentation on using and importing data.
GladsonOnline.com currently has over 2,100 users. Our service is accessed by about 150 people daily. In any given month, we deliver between 1.5 and 2 million SKUs. Since this represents only updated information, i.e. new items or changed items, it’s clear to see that this service is appreciated.
