Life-Size Poster, an Innovative Approach
How do you get an edge above the others when you’re meeting with a buyer to present your proposed planogram? Whether you’re introducing a new line of products or proposing changes to an existing set, a life-size poster can be a creative to
ol and innovative approach that would help with your presentation.
In a recent meeting with a buyer, one of our clients used a life-size poster for a greater impact. He acknowledged products can be large and bulky, but utilizing a poster was more convenient than traveling with the actual product.
Life-size posters are also great for training sessions, focus groups and sales meetings. They are portable, reusable and can be rolled up and carried with you, saving on shipping costs. Posters come in a variety of sizes that range anywhere from 11x17 up to life size, depending on your needs.
The "Mock-Up"
How do you introduce and sell a product that hasn’t been manufactured and may never be manufactured until it is sold to a retailer? When a client comes to us with this dilemma, Gladson has a solution. Not only can we make a “mock- up” product, we can “enhance” your current product image.
One of the best ways to present your client with a new product is to place it in a planogram. Without going to production with a new item, a buyer is not only able to visualize what the product will look like, but will be able to see how the product will look on a shelf.
Kisha Boone, a National Account Executive with Alberto-Culver stated, “Gladson has always been instrumental in producing mocked-up image products for buyer presentations. This has helped Alberto-Culver meet last minute deadlines when an opportunity arises. It has also strengthened our relationship with our customers.” Gladson has enabled Alberto-Culver to stay ahead of the competition by providing these concept products. “Thank you, Gladson Interactive for all your support and expertise!”
