BP is one of the world's largest energy companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemical products for everyday items.

Part One

The convenience-channel giant BP, like most convenience/gas retailers, uses meticulously collected Gladson product dimension and image information to fuel its strategic category management efforts in order to increase sales in center-store and in the cooler.

In 2004, BP category managers and category reset team leaders began to look for ways to:

• Increase speed-to-market of strategic category reset programs
• Minimize shopper disruption and inconvenience from store resets
• Increase adherence to the carefully drawn-up category strategies at the shelf in the far flung BP retail environment

Procter & Gamble conducted a study which revealed that planogram compliance and revenues deteriorate at the rate of 10% per week and the GMA and NACS studies revealed over 8% average stock-outs in the convenience industry. “We are looking to reduce out-of-stock products and increase planogram compliance,” said Nancy Knott, Merchandising Planning Manager at BP…

The BP story continues next week.

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