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    • Expand brand reach
    • Deliver consistent brand information
    • Distribute product information more efficiently
    • Create precise planograms that save money
    • Expand your planogram capabilities
    • Take full advantage of our planogram expertise
    • Reduce the cost of advertising images
    • Improve data accuracy for GDSN and scorecards
    • Drive effective nutrition programs
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Control the information sources that impact your customers

MANUFACTURERS » Expand brand reach

To influence purchases, you must be where shoppers are actively seeking information and making their buying decisions. Where once shoppers received product information exclusively from traditional media advertising, they are now proactive and actively seek out information:

  • 83% of shoppers make purchase decisions outside the store
  • 70% of online shoppers research everyday grocery products
  • Hundreds of mobile shopper apps and web sites influence purchases
  • Thousands of blogs, online ratings and commentary sites provide product information

Gladson efficiently delivers consistent and accurate product content from hundreds of brand owners across a broad array of shopper touch points where purchase decisions are being made. Our growing network includes hundreds of the world’s top retailers and product information sources:

  • Online to over 200 retailer and shopper web sites with over 70MM visitors per month
  • In-store at all of the top 50 supermarket retailers
  • More leading brick & mortar retailer web sites than any other source

The shopper information sources that we reach have extremely high value. Using Gladson, you are reaching shoppers exactly when:

  1. They are searching for details about your product or category.
  2. They are ready to buy.

If you don't aggressively manage your data delivery, you run the risk of inconsistent information; packaging, product ingredients or nutritional information that is out of date; or being excluded from some applications and websites altogether. Your competitors have already made the decision to keep their product information up to date. You are at a disadvantage if you don’t do so as well.

Gain broader and deeper exposure at the instant when shoppers are comparing your brand to the competition. Gain the competitive edge by being consistent, accurate and up to date. Gladson’s solutions are your conduit for delivering critical brand content to the exact point where purchase decisions are made…at the very Moment of Choice.


Download the Informational Retailing White Paper

Deliver consistent brand information

Distribute product information more efficiently

Create precise planograms that save money

Expand your planogram capabilities

Take full advantage of our planogram expertise

Reduce the cost of advertising images

Improve data accuracy for GDSN and retailer scorecards

Get Started

Using our Space Management Database to get more accurate product images and dimensions

Using our Category Management Services to deepen and broaden your planogram capabilities

Using our Advertising Image Database to cut image costs

Using our Master Data Solutions to make better use of your warehouse space

Using our E-Commerce Database to make your brands stand out online



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