Shoppers are in control

TV, radio and print were once the only way for shoppers to learn about consumer packaged goods. Run a good schedule and you would reach 85-90% of the market. You controlled the message.

But that has changed. Shoppers are in control. They are disengaging from advertising and are instead actively seeking out detailed information about grocery items from a wide array of information sources:

• Retailer Web Sites
• Retailer Advertising
• Kiosks
• Shopper Web Sites
• POS Materials
• Consumer Reviews
• Mobile Apps
• Product Reviews
• Blogs

The easiest way to keep these shopper information channels supplied with consistent and accurate content that supports your brand is by leveraging Gladson’s Moments of Choice solutions. These are the only brand asset distribution systems that allow you to maintain control of key product and brand content across an extensive array of shopper touch points.

Gladson’s comprehensive product database functions as a single source that makes it possible for brand owners to efficiently deliver information across a broad spectrum of shopper information resources.

We work every day with hundreds of leading brand owners and retailers, representing thousands of brands and products, to capture, compile and maintain a database of brand assets that include:

• Full-color, high-quality package images
• Nutritional information
• Ingredient information
• Package specifications

Reach shoppers at key Moments of Choice by ensuring your brand information is included in the database and continually updated. You are then in a position to influence purchase decisions, regardless of where they are being made.