Stock a virtual store

Fueled by advances in 3-D modeling, virtual stores are emerging as a dynamic and powerful tool. Manufacturers and retailers are leveraging the power of virtual stores to better understand and meet consumers’ needs, while at the same time creating virtual retail environments that maximize sales opportunities. The depth and clarity of today’s imaging capabilities make it possible to create real-world shopping environments where shoppers can interact with products as they would in an actual store, and buyers and merchandisers can easily visualize new products and programs on their shelves.

Gladson makes virtual marketing research a reality

Speed: Virtual stores need to reflect current, real-world conditions as what works one day may be outdated the next. Gladson addresses this by taking thousands of product shots on a daily basis, keeping its database current no matter how often the industry changes, and assuring the timely capture of new and existing product images.
Accuracy: Incorrect product images can not only lead to inaccurate research results but also undermines the credibility of the user. Gladson’s technology and processes are based on nearly 40 years of experience, and leverage sophisticated quality assurance programs that assure information is accurate.
Complete categories: Virtual stores that are missing categories are not as effective as those that provide a comprehensive view of the marketplace. Gladson processes more than 10,000 products a month and maintains the largest database of CPG products in the United States meaning it has all the images necessary to create a complete and realistic virtual store.
Complete product content: More than ever, shoppers are reading labels before making a purchase decision. Gladson makes it possible to more accurately forecast actual buying behavior by coding more than 100 attributes for every product that comes to life through three-dimensional imaging
Efficiency: Some companies try to develop virtual stores on their own resulting in lost time as other initiatives take priority. Other companies look to multiple sources to stock their image library but dealing with multiple vendors is time consuming and can create inconsistencies leading to poor store presentation. Gladson’s turn-key solution for virtual store development results in significant cost and time savings and since all of the images are captured using the same process, technology, editing, etc., quality is consistent reducing the chance that a package captures the attention of a focus group member simply because of image production.

Gladson is the essential element for effective sales presentations

Gladson’s unequalled experience and expertise creates virtual store environments that facilitate mutually beneficial partnerships between manufacturers, and retail buyers and merchandisers. Offering strategic insights into the mindsets of consumers makes it possible to capture sales opportunities that otherwise may have been missed leading to greater profitability and a better return on the marketing investment.

Gladson is the best choice for a virtual store partner

Working with Gladson offers “one-stop shop” convenience as a single source for stocking your virtual store inventory. Gladson offers significant time and cost-savings with programs that pay for themselves by uncovering actionable insights based on feedback from shoppers Moreover, Gladson has established valuable partnerships with innovative manufacturers and retailers that allow the company to stay on the leading edge of industry trends. When it comes to virtual store development, Gladson is really the only choice.

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