Overview:
A 2008 U.S. Food & Drug Administration study reported that just under half of consumers said their decision to buy a given product was changed because of what they read on a Nutrition Facts Panel. Industry research has found that a large majority of shoppers make a list before going to the store and only occasionally make impulse buys. There is little doubt that label reading is common among consumers and a major influence on the purchase decision. Gladson is at the forefront of providing the most comprehensive nutritional information readily available, which helps clients grow their business.

Gladson offers the industry standard for nutritional databases
Gladson offers the most complete, accurate and up-to-date database of product images. The company processes more than 10,000 products a month, making it possible for Gladson to offer the largest database in the industry covering over 90% of all major product categories. Gladson’s technology and processes are based on nearly 40 years of experience and leverage sophisticated quality assurance programs that make sure information is accurate. Gladson provides unequalled analysis by coding more than 100 attributes for every product in the database. Combined with the completeness of Gladson’s information, its database is the one resource needed to deliver the content that your site visitors are looking for. The accuracy, completeness, and currency of Gladson’s product library has helped make it the reference standard for retailers, e-services companies and government agencies.

Establish your company as a go-to resource
Being able to offer complete nutritional data adds to a site’s credibility and increases the chances of it being a go-to resource for customers, because they can find the information they are looking for. Importantly, Gladson goes beyond manufacturers’ claims by analyzing ingredients and nutritional tables to determine if a product meets FDA nutritional guidelines, even if an attribute (low-fat, etc.) does not appear on the product label. Visitors to your site will be able to more easily plan meals, make shopping lists and accommodate for special dietary and allergy needs, increasing their interaction with your site and creating more revenue opportunities.

Gladson’s “one-stop” shop approach
A partnership with Gladson helps you become an indispensable reference source for shoppers, while offering single-source convenience for providing complete nutritional content. Working with Gladson results in significant cost-savings compared to do-it-yourself approaches and can generate additional revenue opportunities. The Gladson Database is searchable, making it easy to identify products that meet specific criteria and utilize automated delivery to support database or content management systems. Its database can be easily integrated into nutritional programs and web sites while making it possible to perform trend analyses, which may uncover previously overlooked revenue opportunities.