Lisle, Ill., May 11, 2010 --- Two leaders in planogram creation and implementation, Gladson and Sara Lee, are on the agenda at JDA® Software Group’s 20th Annual Global Users’ Conference and will explain how they’ve teamed up to implement JDA’s PIIX (Product and Images by Intactix®) IKB module with Gladson’s service. The presentation will outline how PIIX is used to streamline the process of acquiring and updating product data and images within a JDA® Intactix Knowledge Base (IKB) environment. The conference will be held in Las Vegas, May 16 -19 and the Gladson – Sara Lee session will be at 12:50 on Tuesday, May 18.
PIIX, available to JDA’s IKB clients through Gladson, allows Sara Lee and other users to create centralized product characteristics, current/synchronized image file storage updates and enhanced maintenance and reporting capabilities. The service can be configured and scheduled for daily, nightly or periodic downloads via Gladson’s web delivery service.
Gladson’s senior vice president, Ed Franczek, will discuss traditional approaches to the image update issue and describe the advantages and requirements of the innovative PIIX process.
Bret Thurston, manager of space and assortment planning for Sara Lee, will lay out the challenges his firm faced with maintaining its image library, illustrate the evolution of the PIIX process at Sara Lee and describe the successful results.
“We are very pleased that Gladson and Sara Lee have agreed to present their first-hand experience with PIIX,” said George Mirza of Product Development at JDA. “The case study presents a real-world view of PIIX and how it can benefit all JDA customers that are using the Intactix Knowledge Base.”
About Gladson
Gladson (www.gladson.com), headquartered in Lisle, Ill., is the leading provider of product information and category management services to consumer packaged goods manufacturers, retailers, wholesalers and brokers. The company builds databases of product information and package images for a wide range of uses, including shelf space management, category management, logistics, advertising and e-commerce applications such as online shopping, nutrition programs and other services for consumers. Gladson also provides data analysis, consulting and in-store merchandising solutions that support efficient planogram implementation and increase product sales.
About Sara Lee Corporation
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi, Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands generate approximately $13 billion in annual net sales covering nearly 200 countries. The Sara Lee community consists of 41,000 employees worldwide. For more information, please visit www.saralee.com.