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Brand Management Resources

Gladson > Resource Center > Brand Management Resources

eBook: The Power of Influencer Video

Influencer marketing has grown from obscurity to a strategy used and valued by some of today’s top brands and retailers. Get the latest facts and stats on the power of this supercharged eCommerce content and learn how you can harness its power.

eBook: The Importance of Foodservice Labeling

Consumers expect and demand food ingredient transparency everywhere they eat. And it’s now required by law. This concise eBook breaks down what foodservice businesses need to know about the Menu Labeling Law and why transparency is a crucial step in restoring consumer trust and loyalty to drive revenue.

Info Sheet: The Food Safety Modernization Act

The Food Safety Modernization Act (FSMA) brings sweeping changes to food safety regulations, affecting the entire supply chain from farm-to-fork. This concise information sheet provides a high level view of what the FSMA means for food industry players across the board, and how to streamline compliance.

Benchmark study: Driving Conversions on the Product Detail Page

Over the past decade, Webcollage has conducted extensive testing that consistently shows a powerful correlation between enhanced content on product detail pages and sales conversions. Get all the details in our study.

eBook: The GDSN® – What it is. How it works. Why it matters.

As demand for quality product information continues, brands and retailers need to keep it aligned and consistent. The GDSN® is the powerful, global network for accurate product data to drive business efficiency throughout the supply and demand chain. Check out this easy-to-understand guide to see how GDSN can work for you.