Omnichannel consumers and their digital approach to buying create both challenges and opportunities for brands and retailers. To meet customer expectations and stay competitive, retailers must evolve their online strategies to align with in-store merchandising.
Today, shoppers have more choice than ever – across product types, store formats and online. Successful retailers understand that to be successful, it is important to remain shopper-centric. Find out how brands and retailers are driving local personalization for consumers.
Today’s retailer can drive better traffic, conversion, order size and loyalty by delivering the proper content to the mobile omnichannel shopper. Retailers who ignore the eCommerce component are at risk from competition – both physical and virtual – in today’s marketplace. Learn how to prevent that.