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Meeting Retail Demand for Digital Content

he Requirements for Service Providers in Today’s Omnichannel Marketplace
Gladson > Resource Center  > White Papers > Meeting Retail Demand for Digital Content

Helping retailers with their digital content needs can drive significant advantages for brands and stores alike.

Omnichannel consumers and their digital approach to buying create both challenges and opportunities for brands and retailers. Speed to implementation – how quickly products can be featured and aligned in-store and online –  is key, as is content completeness and accuracy. To meet customer expectations and stay competitive, retailers must evolve their online strategies to align with in-store merchandising, incorporating more brand content like product descriptions, marketing copy, and high-quality images as well as supply chain pack information.

 

Download this white paper, compiled in conjunction with Consumer Goods Technology, to learn:

  • How omnichannel shoppers seek a more unified brand experience
  • The impact of consumer goods brands and their relationships with retail partners
  • The business case for outsourcing digital product content






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