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Personalization Through the Supply Chain

Using Product Content to Drive B2C and B2B Performance
Gladson > Resource Center  > White Papers > Personalization Through the Supply Chain

Retailers and manufacturers drive consumer demand through personalization. The same is necessary for B2B relationships.

Today, shoppers have more choice than ever – across product types, store formats and online. Successful retailers understand that to be successful, it is important to remain shopper-centric. Technology has enabled more customer-focused merchandising and flexibility in store, and eCommerce certainly can tailor the customer experience based on behavior and preference.


The rules of engagement are also evolving on the BtoB side through technology and personalization among trading partners. Manufacturers can share best practices in category and assortment planning, and retailers can share provide the most profitable mix and placement at the store level and online.


Download this white paper to learn:

  • How brands and retailers are driving local personalization for consumers
  • Personalization and it’s relationship to the path to purchase
  • The types of personalization throughout the supply chain
  • The importance of accurate, consistent and compelling product content

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