Every year, more than 20,000 new products enter the CPG marketplace. Creating product content solutions has taught us a thing or two about maintaining as complete categories as possible. To ensure the best quality coverage, you need a plan for capturing and cataloging product information.
This product content fuels your digital asset and product information management platforms for eCommerce, space management, brand management and in-store shelf merchandising. By using digital and laser measurements, professional image processing and quality-controlled data entry, you have the greatest accuracy across weights and dimensions, full label details with hundreds of product attributes, and multiple product images with Gladson.
Sometimes it’s important to have items pre-loaded in our space management databases before they launch. Gladson’s image processing capabilities enable you to use your digital product renderings or production mechanicals before the final product hits the market. We take care of any editing to ensure all images and dimensions are accurately represented in space management applications, ensuring that appropriate space is allocated when a new product hits the market. And once the actual product is available, our team can update the information as needed ensuring retailers always have the right images on hand.
When brands have limited-run or regional products that need to be added to our information, we’ve got a team of professional shoppers around the country who can be dispatched to acquire the products and input the product details in your custom databases.
Do you and your trading partners deliver new or updated products directly to retail warehouse? To ensure the most efficient means of capturing information, we can install a data collection system directly at a retailer’s location to capture all the pertinent information at the source of delivery. Our patented process delivers the same level of quality control and information input, whether on-site at retail locations or at Gladson’s production facility.