As consumers want more information about the products they use, retailers and manufacturers have joined together in this transparency initiative providing detailed content about nutrition, allergens, product usage, safety instructions, certifications, and many other attributes across a majority of product categories. By using Gladson’s solution, you can have a one-stop process to comply to SmartLabel requirements and deliverable.
As a Gladson customer, we’ll already have all the images and content available from the package for your items. Following SmartLabel requirements, we have developed a customized template that provides the consumer with a consistent view of the product details including nutrition, ingredients, allergens and background about your brand to instill trust in shoppers and enable them to make an informed buying decision.
Our team will manage the entire operational process of developing, hosting and managing the microsite that houses the SmartLabel-compliant information about your products to save you time and costs of doing it independently. Shoppers will be able to scan a QR code, visit your brand’s website or go to smartlabel.org to obtain the product details.