As shoppers continue turning to online sources for everything from consumer good to groceries, having an attractive, informative, and SmartLabel compliant eCommerce presence is increasingly important. Harnessing their online buying power requires detailed and visually appealing product information needed to fast track those online buying decisions. That’s where Gladson comes in.
ECommerce and brick-and-click require you to have consistent branding and marketing messaging from store to website, and vice versa. By working out of one platform for all of your product marketing collateral, pictures, and information needs, you’ll ensure cohesive product positioning across your brand.
It’s not always the product name that consumers recognize, but often the color and design of the packaging. Our eCommerce database can house high-quality images in optimized resolutions, including 360-degree spin views, to ensure your products are clearly seen and visually appealing on website, social media, mobile apps and digital advertisements.
With retail competitors just a click away, keeping shoppers on your eCommerce site requires providing them with all the information they could want about the product they’re looking to buy. All product descriptions, nutrition panels, and allergy warnings within our eCommerce platform are provided by the manufacturer then verified by the Gladson quality control team, which updates and replaces thousands of products each month.
Whether it’s managing a healthy diet, watching for allergens or understanding ingredient combinations, shoppers are more informed and seeking transparency in what makes up the products they buy. Gladson can be your guide and partner in demonstrating your commitment to transparency and building trust with your consumers through participation in the SmartLabel initiative. Our content team is ready to host your product’s image and nutritional content on its own SmartLabel microsite, which supports GMA and FMI standards.